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About

We introduce you to Hyundai Department Store Group
a comprehensive lifestyle and culture company that will enhance your value.

VISION 2030 Scheme

VISION 2030 established the key values and
the business directions for
Hyundai Department Store Group for the next 10 years.

  • Mission·Vision
    WHY
    The Group’s purpose?
    • MISSION

      Bring Happiness to Customers,
      Enrich the World

    • VISION

      A company with the highest level
      of customer trust

  • Business Objectives
    WHAT
    What are we seeking to
    become with our
    businesses?
    BUSINESS GOALS
    • A company that enhances the lifestyles of customers
    • A company that creates future business value
    • A company that contributes to social value
    • A company that grows together with its employees
  • Business Strategy
    HOW
    How do we operate
    our businesses?
    BUSINESS DIRECTIONS

    Become an everyday companion to our customer’s life and offer better value
    WITH YOUR LIFE,
    BETTER YOUR LIFE

    • Growth Strategy for each Subsidiary
    • Strategy for the Diversification of the Group’s Business
  • Corporate Culture Strategy
    HOW
    What values do we pursue, and how do we approach our work?
    VALUES TO PRACTICE

    A culture with a flexible approach to change that actively takes on new challenges

  • Passion plus Communication plus Creation plus Partnership plus
    Safety plus Environment

  • VISION 2030 TROPHY

Business Goals

Taking the new business directions in VISION 2030 as its foundation, Hyundai Department Store Group aims to double the Group’s sales to reach 40 trillion won in the next 10 years.

  • Customer
    A company that enhances the lifestyles of its customers
    • Develop and recommend products/services in response
      to the changing consumption patterns
    • Implement DT from the view of the customer,
      and tap into data to offer better value
  • Company
    A company that creates future business value
    • Secure a growth engine by discovering promising businesses
      in consumption/lifestyle fields
    • Ramp up the competitiveness of the existing businesses and
      modify the BM based on the view of customers
  • Community
    A company that contributes to social value
    • Propose hope for the future generation
      (stronger ESG management)
    • Develop a BM that creates public welfare and contributes
      to addressing social issues
  • Co-Worker
    A company that grows together with its employees
    • Introduce a performance assessment system
      that is oriented towards a shared goal
    • Prepare an institutional foundation
      for trust-based cooperation

Business Directions

Our business directions represent the Group’s determination to enhance lives of its customers across the entire realm of
lifestyle products for clothing, food, housing, and culture, and to offer fresh and unique experiences.

  • With
    your Life

    • Life
      The customer’s consumption
      activities in general
      (clothing, food, housing, culture)
    • With
      Identify and predict
      the customer needs in response
      to the changing environment
  • Better
    your Life

    • Value
      Unique experiences that
      enhance the value of life
    • Offer
      Tap into data with creative insights
      to propose new experiences

Values to Implement

This represents how we are building a corporate culture that creates innovations based on our 4 key values: passion, communication, creation, and partnership.

  • Passion

    • Bold actions to initiate change
    • Determination to become the best
    • Acknowledgment of failure and motivation to improve
  • Communication

    • Free and open suggestions of ideas
    • Exchanges of information and mutual feedback
    • A transparent and fair assessment and compensation system
  • Creation

    • Strive for the best through changes and innovation
    • Address inefficiencies to achieve a good work-life balance
    • Use creative insights to focus on the customer needs
  • Partnership

    • Achieve common goals
    • Oriented towards a trust-based community
    • Act with principles and standards
  • Safety

    • Promoting the safety awarness of all members based on sense of responsibility
    • Safety improvement by actively identifying the risk factors
    • The implementation of a safe working environment
  • Environment

    • The implementation of eco-friendly management values throughout the business process
    • The implementation of eco-friendly values that both customers and business partners agree
    • Encouraging all members to practice eco-friendly activities

2030 Business Portfolio

Hyundai Department Store Group aims to strengthen its competitive edge by enhancing the value chain of its core businesses,
including retail, food, fashion, and living, while pivoting its business strategy to expand into promising future sectors.
Through these efforts, the group aims to achieve 40 trillion KRW in sales and 2 trillion KRW in profit by 2030.
Lifestyle and Culture Company
  • KRW 40 trillion + α in sales
  • KRW 2 trillion + α in profit
  • Retail
    Hyundai Department Store ㆍ
    Hyundai HomeShoppingㆍ
    Hyundai DutyFree
  • Food
    Hyundai GreenFood
  • Fashion
    Handsome
  • Total living
    Hyundai LivartㆍHyundai L&CㆍZinus
  • TravelㆍWelfare
    Hyundai Dream TourㆍHyundai Ezwel
  • DigitalㆍIT
    Hyundai Futurenet
  • BioㆍHealth
    Hyundai Bioland
  • Construction
    Hyundai Everdigm
  • Automotive
    Daewonkangup

Enhancing the value chain in response to changing business environments, while driving senior shift, eco-friendly transition, and global expansion

  • Entry into
    related business

    (leveraging affiliate
    capabilities)
    • Care Food Hyundai GreenFood
    • Beauty Handsome
    • IP based Brand Business Hyundai Department Store
    • GSAEuropean Rail/Overseas
      hotel reservation services)
      *General Sales Agent Hyundai Dream Tour
    • GA Insurance Agency Business Hyundai HomeShopping
    • Sleep Tech/Bedding Zinus
  • Driving
    Business
    diversification
    • Total Healthcare Platform
      Hyundai Department Store Hyundai Bioland
      Hyundai GreenFood
    • Health Functional Foods Hyundai Bioland
    • Modular Houses Hyundai Livart

Expanding the business portfolio through entry into promising industries and driving Sustainable growth

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