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Explore Seoul

@SEOUL EDITION

In Dongdaemun, where futuristic architecture
harmonizes with traditional culture,
you can experience the past, present,
and future of Seoul.

Discover your own Seoul at "SEOUL EDITION",
a curated space showcasing Seoul’s latest
trends, located on the 2nd floor
of Hyundai Outlet Dongdaemun.

SHOP SEOUL EXPERIENCE SEOUL LOVE SEOUL EXPLORE Dongdaemun

SHOPSEOUL

ARTBOX: Artbox is a specialty stationery shop that offers
a diverse lineup, ranging from charming
stationery and toys to figures for kidult
collectors. As you explore the beautiful and
adorable souvenirs, you will surely lose track of
time.
# A Charming Souvenir Shop for Korea Travel Memories

Olive Young: A must-visit K-beauty hotspot in Korea—Olive
Young. With an expanded space and an even
wider selection of products, it’s impossible to
just walk by. Before you know it, you might find
yourself filling up your shopping basket with all
the latest beauty must-haves!
# Calling All Beauty Lovers!

Public Beacon: Step into a store filled with trendy yet wearable eyewear
collections. Try on your favorite styles, snap some photos,
and enjoy the experience—before you know it, you'll be a
fashion insider.
# For Aspiring Fashion Hipsters

IAMJ: Enhance your style and uplift your mood with a
variety of trendy earrings. Professional piercers
provide personalized recommendations based
on piercing placement and offer meticulous
care, ensuring you find the perfect look.
# The Secret to Looking 1.5 Times More Stunning

EXPERIENCESEOUL

Nongshim Ramen Edit Shop: Experience a new way to remember Seoul by
purchasing and tasting ramen, which symbolizes
the spicy flavors of Korea, right here in our
store. Savor the charm of Seoul through its
delightful taste.
# A comprehensive collection of Korea's most popular ramen

Muhwa's Garden Studio: Capture unique and unparalleled concept
photos at our enchanting studio, where you can
be transformed into a fairy. Gift yourself an
unforgettable day in Dongdaemun with these
one-of-a-kind memories.
# All that remains from a journey are photographs! # Experience the Life Shot Tour.

POP-Ga Store: Korea’s largest multi-IP store, collaborating with
new characters every month.
Find all the character goods you've been
wanting—waiting for you in one place!
# Let's Visit the Pop-Up Store!

LOVESEOUL

K-MECCA: Welcome to the world's largest K-POP paradise,
the K-POP Mecca. Here, you can personally view
and select albums, posters, photo cards, and
merchandise of your favorite idols. We also offer
light sticks to enhance your enjoyment of K-POP
performances.
# For all K-pop & K-culture fans

Starlike: A sacred spot for anime and gaming fans, this
theme café brings your favorite fictional worlds
to life. Don’t miss the chance to enjoy exclusive
collaboration drinks featuring popular
characters and get your hands on limited-
edition merchandise for a truly unique
experience.
# A Must-Visit Theme Café for Subculture Enthusiasts

Wiggle Wiggle: Turn heads and add a splash of vibrance to your everyday
life! If you're looking to brighten up your routine, visit
Wiggle Wiggle, the beloved lifestyle brand adored by global
MZs. With playful designs and bold colors, you’ll find
everyday items transformed into fun and stylish must-
haves.
# Stay Witty, Always!

Gotcha Shop: Rediscover the joy of childhood as you browse
through nostalgic toys and beloved characters.
Drop in a coin, turn the lever, and feel the thrill
of anticipation—what surprise will the capsule
hold? And when you finally get the item you were
hoping for, the excitement is truly unmatched!
# Small but Certain Happiness

EXPLOREDONGDAEMUN

Enjoy the Newly Upgraded Dongdaemun StoreIn your own style, with exclusive benefits.

FORFASHIONISTAR: Begin your shopping journey today on the first
floor, where refined elegance is showcased
by esteemed 'The Handsome' brands such as
'Time', 'Mine', 'Obzee', 'System', 'SJSJ', and
'Tommy Hilfiger'. As you explore,
we recommend indulging in a variety of
fresh fruit juices at 'Joe & The Juice'.

If you seek a more relaxed atmosphere,
make your way to the basement level,
which is filled with unique street fashion brands
exclusive to Korea. Here, you will discover diverse
styles from 'Marithe Francois Girbaud',
'Covernat', 'Kirsh', and more, each enhancing
your personal fashion statement.

Conclude your shopping experience
at 'OFF-WORKS', where you can browse
an array of premium brand products, including
'Acne Studios', 'Ami' and 'Comme des Garçons',
and uncover delightful surprises.

FORFOODIES LOVER: We have prepared a course for K-FOOD lovers.
Shall we start with a simple lunch?

From the instant tteokbokki at 'Dookki',
where you can choose your own sauces and
ingredients, to 'Outback Steakhouse',
which is a go-to for special occasions, and 'Raon',
offering a variety of Korean dishes!
Choose your favorite menu at the dining area
on the 9th floor.

After your meal, don't miss out the desserts.
First, recharge with a cup of coffee at
'Café In-Eat'. Then, make sure to get some sweet
treats with twisted doughnuts at 'Wonder Twist'.

If you feel like it's too soon to call it a day
head down to B2 Food Square. With even more
delicious options, it'll be hard to just walk past!

FORYOUNG SEOULITE: If you want to experience Korea like today's
MZ generation, this is the place to be.

Start your day by testing and shopping for the
latest K-beauty items you've been eyeing at
'Olive Young'. Then, head to 'Muhwa's Garden
Studio' to select a dreamy fairy-tale dress and
hair styling for the perfect profile photo.

At 'Public Beacon's photo zone, strike a K-POP
idol-inspired pose with statement sunglasses and
capture the moment in a short-form video to
share on social media. Let your friends in
on your unforgettable day in Dongdaemun!

Ïrap up your visit at 'Gotcha Shop', where you can
pick out a figure keyring as a souvenir for yourself.

For thoughtful gifts for friends, browse the
adorable selection of trinkets At 'Artbox'.
With these memories, your day is bound to be
nothing short of perfect.

FORK-CULTURE FAN: At 'Everline', a special venue for K-culture fans,
fan-signing events are occasionally held, offering a
chance to get closer to your favorite stars. Even
on regular days, you can browse K-pop
merchandise and enjoy a relaxing cup of coffee.

Ïf you're a dedicated fan of a particular K-pop idol,
be sure to visit 'K-MECCA', where you can shop
for everything from light sticks and albums to
mystery boxes filled with exclusive goods.Ïhen
hunger strikes, experience making your own Han
River-style ramen at the 'Nongshim Ramen
Select Shop'.

For anime, manga, and game enthusiasts, 'Starlike'
café offers a delightful space to discover beloved
characters and collectibles.Ïast but not least,
stop by 'DOJI', a traditional liquor select shop,
to pick up a bottle of Korean traditional alcohol—
a perfect keepsake to remember your time in
Dongdaemun.

Seoul Edition Playlist: A relaxing space hosting various exhibitions of
emerging artists, occasional performances,
and special events.The first exhibition features
Dongdaemun Big Sketch, a collaboration
with Urban Sketchers Seoul.
Location : 2F

Memory Box: Write various messages on colorful
post-it notes and leave your memories of
Hyundai Outlet Dongdaemun.

Location : Next to the main entrance (outdoors)

MOKA: A small art museum where you can help
your child achieve their dreams through
art and storytelling.
※ Special Exhibition : Seoul – World Travel
with MOKA
Location : 8F

Dongdaemun SUPER PASS: From Hyundai Outlet Dongdaemun to DDP,
Doota Mall, and Hyundai Duty Free Dongdaemun
— enjoy all the benefits of the Dongdaemun
commercial district.
Location : 1F Integrated Service Desk

for FOREIGN CUSTOMERSSPECIAL SERVICE

Tax Refund: We offer a 5-8% refund to customers who
purchase over 30,000 KRW. ※ Refunds are also available at each store.
Location : B1

Luggage Storage: We offer lockers, where you can store your
luggage and small items for a day. ※ small lockers 1,000₩ ~
※ medium/large lockers 2,000₩ ~
Location : 1F Information Desk

Carrier Transport Service: Baggage delivery service that delivers
your baggage from your accommdation
to an airport on an overseas trip.
Location : 1F Information Desk

Currency Exchange (WOW Pass): This is a self-service kiosk where you can
exchange currency into your desired one and
issue the WOWPASS, an all-in-one prepaid card
that can be used for payments and
transportation in Korea.
Location : 1F Information Desk