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10th Anniversary 본문

10th Anniversary

Please join us in celebrating the 10th birthday of Hyundai Outlets Dongdaemun!

Let’s celebrate the 10th Anniversary of Hyundai Outlets Dongdaemun —

Discover Seoul's latest trends — all curated in one place!

행사 기간: 3.1 Sun - 3.31 Tue

상세 내용:

  • Hyundai Outlets Dongdaemun – your destination for trend-setting pop-up stores, eye- and ear-catching events, stimulating new experiences, and a variety of K-content. Thanks to your unwavering support, Hyundai Outlets Dongdaemun has grown into an even more special space.
  • We sincerely appreciate every moment we’ve shared with you, and we look forward to continuing to offer experiences full of inspiration and value.
  • As we celebrate the 10th Anniversary of Hyundai Outlets Dongdaemun, join us to welcome the new spring of 2026 with special events full of heartfelt gratitude.

SHOPPING PARADE

Trendy Brands and Exciting Events, All in One Place SHOPPING PARADE Part 1

NEW WAVE 1F

CITYBREEZE
3.1 Sun - 3.12 Thu
ARTID
3.1 Sun - 3.12 Thu
LENINA
3.13 Fri - 3.19 Thu
MERRYON
3.13 Fri - 3.19 Thu

NEW DEALS B1/ 1F

The NORTH FACE EDITION for everyone's protection
3.1 Sun - 3.15 Sun
Hyundai Department Store Select Shop BASH / OFFWORKS
3.27 Fri - 4.2 Thu
NIKE SPECIAL OFFER
3.20 Fri - 3.26 Thu
ADIDAS SALE
3.16 Mon - 3.22 Sun

K-FOOD B2

Busan Local Market Must-eats
3.1 Sun - 3.12 Thu
Gyeongju's Famous HwangnamJjondigi
3.13 Fri - 3.19 Thu
  • *Please note that event schedule and details are subject to change.
  • *Please check out the details on Hyundai Department Store App.

DDM SHOWCASE

A Content Hub Where Every Day Feels Like a Festival DDM SHOWCASE

Live Idol Vol.6

Experience the World of Live Idols you can't resist!

Date
3.7 Sat, 15:00 - 17:00
Location
B1 Sunken Square
* Following the concert, a special fan event will take place with six live idol teams, including NEWN and ETORI. (Event time: 17:30 – 19:30 on the day of the performance)

Welcome to Cosplay @DDM

Cosplay Party with ILLUSTAR! Let's celebrate the 10th Anniversary of Hyundai Outlets Dongdaemun with Cosplayers!

Date
3.14 Sat, 13:00 - 18:00
Location
2F ILLUSTAR CAFE

Openstyle 2on2 Dance Battle

Random Play Dance! Catch the thrill of live street dance battles at Hyundai Outlets Dongdaemun.

Date
3.22 Sun, 13:00 ~ 17:30
Location
B1 Sunken Square

WONDER TWIST X ALLBLUE RECORDS

Enjoy live performances that delight your ears, alongside chewy twisted donuts!

Date
3.29 Sun, 14:00 ~ 17:00
Location
B2 DINING SQUARE
* Please note that performances may change depending on circumstances.

GLOBAL CONTENTS

Global K-Attraction @DDM DDM CONTENTS CURATION

Hyundai Outlets Dongdaemun x Seoul Sticker Shop Special Edition

SEOUL STICKER SHOP COLLABORATION EXHIBITION & Luggage Customization Zone 'LUGGAGE LAB’

  • ① Enjoy artwork from the perspectives of artists 'GUNGHO' and 'IITSME'.
  • ② Make the start of your journey special! Decorate your luggage with Dongdaemun original stickers and create your own story.
Date
3.1 Sun
Location
6F

Seoul Sticker Shop

Seoul Sticker Shop is a local souvenir shop that showcases Seoul through graphic stickers created by local artists with unique personalities.

Dongdaemun Superpass Experience Center Open

Not sure what to enjoy in Dongdaemun? Visit the Dongdaemun Superpass Experience Center now! Make your trip more convenient and enjoy even greater benefits!

Date
3.5 Thu
Location
1F Outdoor Square

  • ① Experience Center SNS PHOTO EVENT

    Date
    3.13 Fri - 3.29 Sun

    Share your visit to the Experience Center on your Instagram Story for a chance to win 'Free 10th Anniversary Special Drink Coupon'!

    *Please check out the details on Hyundai Department Store App.

  • ② DDM Travel Postcard Service for Global H.POINT Members

    For
    Global H.Point Members (Once per person)

    Capture your memories in Korea and send them home on the Dongdaemun Special Edition postcard.

    *For H.Point Global members who are foreign tourists (visiting on a travel visa).

DONGDAEMUN SUPER PASS

DONGDAEMUN Super Pass is a community revitalization project led by Hyundai Outlet Dongdaemun, DDP, Doota Mall, and local merchants, offering various benefits and coupons for local restaurants and shopping malls.

QRcode 이미지How to Join

Enjoy benefits easily with the Dongdaemun Super Pass mobile web coupon. Sign up with Gmail account to download.

  • K-FASHION @DDM

    K-Fashion Emerging Designer Pop-up Stage, in the Heart of Dongdaemun Fashion District

    * Brand : ERR BY ERRORIST, MSGRN and more

    Date
    3.20 Fri - 3.26 Thu
    Location
    4F POP-UP Stage

  • DDM GLOBAL FESTIVAL

    Experience a variety of K-Style with products full of global sellers' unique taste, AI photo experiences, and customized merchandise!

    Date
    3.28 Sat - 3.29 Sun 12:00 ~ 20:00
    Location
    1F Outdoor Square

SPECIAL EVENT

Fresh and Exciting Experiences 10TH ANNIVERSARY SPECIAL EVENT

01. ONLY IN HYUNDAI OUTLETS DONGDAEMUN 10TH ANNIVERSARY SPECIAL GIFT

  • Seoul Edition 1st Anniversary – Heendy Reusable Bag

    * For customers who spend over 100,000 KRW in a single day (Limited to 300 units)
    Date
    3.1 Sun - while supplies last
    Location
    1F Integrated Service Desk

  • Hyndai Outlets Dongdaemun x Seoul Sticker Shop Dongdaemun Edition Sticker SET

    * For customers who make a purchase on the day, regardless of amount (limited quantity)
    Date
    3.1 Sun - while supplies last
    Location
    1F Integrated Service Desk

02. ONLY DDM Cookies & Drinks

10th Anniversary Special – Get a Heendy Cookie & Binggrae's New Fruit Drink!

  • * For H.Point Members and Hyundai Outlets Dongdaemun KakaoTalk Plus Friend Customers
  • * This event is subject to early termination once supplies are exhausted.
Date
3.13 Fri - 3.15 Sun
Location
B2 Dining Square

03. 10th Anniversary Celebration House

10th Anniversary Photo Zone - Capturing Happy Moments with Hyundai Outlets Dongdaemun

Date
3.6 Fri
Location
1F Outdoor Square

04. 10-Year Best Friend OX Quiz

Participate in the Best Friend Quiz and Receive an Hyundai Outelets Dongdaemun PASS Coupon Pack with 10th Anniversary Benefits!

* For H.Point Members
Date
3.1 Sun - 3.31 Tue

Join the OX Quiz Event!

* Scan the QR code for event participation details and notices.

SEOUL EDITION

1 Year Celebration – Now More Exciting Than Ever, Seoul Edition

K-POP FESTA

  • K-MECCA

    On March 20, 2026, at the end of the wait, come and experience the memories and moments we have cherished with Hyundai Outlets Dongdaemun.
    Date
    3.20 Fri ~ 3.26 Thu
    Location
    1F POP-UP Stage

  • BT21 BLOOMING DAY

    BT21 MDs & Food Pop-Up, Capturing the Excitement of the Comeback – A Must-Visit Spot in Seoul!
    Date
    3.20 Fri ~ 3.26 Thu
    Location
    1F POP-UP Stage

NEW POP-UP

  • WITHSOME

    A brand that brings empathy and comfort to everyday life through cute and witty IP-based digital, fashion, and lifestyle products

    * Opening Special: 60% OFF Short-Sleeve T-Shirts
    Date
    2.28 Sat ~ 4.2 Thu
    Location
    2F Seoul Edition

  • THE NINEMALL

    A lifestyle design brand that shares everyday happiness through playful characters and vibrant colors.

    Date
    3.16 Mon ~ 3.29 Sun
    Location
    B1 In front of Kyobo Bookstore

SPECIAL BENEFIT

WIGGLE WIGGLE

  • ① Up to 87% OFF on all products
  • ② Gifts Offered Based on Purchase Amount
  • * For more details, please refer to in-store notices
  • * Limited Quantity
Date
2.23 Mon ~ 3.15 Sun

K-BEAUTY SERIES

Heros of Korea

Niche Perfume Brand Inspired by Korea’s Historical Figures and Heroes

Date
3.5 Thu ~ 4.2 Thu
Location
2F Seoul Edition