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Group Introduction

  • Group Outline
  • History
  • Vision Statement
  • Corporate Culture
  • CI

We become the most trusted enterprise to the customers.

Group CI

The CI of Hyundai Department Store Group symbolizes the present and future of the Group.

And it represents its status as the most reliable company and its difference as the high-quality brand with the mission of “For Customers Happiness & World’s Enrichment”

Wordmark & Color

The shape and 3 different colors of the Group’s wordmark contain the following meaning; The emerald green on the left symbolizes Hyundai Department Store, the dark yellow on the right, customers’ happiness, and the black in the middle, highly sophisticated taste. And it has such story that the company on the left and customers on the right will meet together in the black in the middle. The D in the middle represents “Dream of Future.”


The logotype of Hyundai Department Store Group delivers the strong and stable image of the Group’s high-quality brand, and this highly readable logotype grabs people’s attention.

Brand Hierarchy

Hyundai Department Store Group has consistently applied its Corporate Identifier, the foundation of its Corporate Identity.